Growth Marketing Manager

In this high-impact role, you’ll be responsible for building and executing a growth strategy that blends digital paid media, creative campaigns, and targeted activations to drive pipeline growth.

You’ll be part marketer, part technologist, and part creative – working at the intersection of digital marketing, sales enablement, and strategic growth.

What You’ll Be Doing

• Own the global growth marketing strategy, working in close alignment with Sales leadership to define pipeline goals and develop targeted campaigns.
• Design and execute paid digital campaigns (LinkedIn, Google Ads, programmatic, etc.) to drive qualified leads and nurture prospects.
• Create multi-channel marketing campaigns that combine creative content (video, interactive, webinars) with targeted outreach to connect with technical audiences in oil & gas and energy sectors.
• Develop and optimize account-based marketing (ABM) strategies to support key accounts and regions.
• Work with Sales to develop their regional sale plans and stay on top of the industry trends to share with sales team when new assets come online and how we can serve them
• Collaborate closely with Sales to align marketing and sales efforts, ensuring seamless lead handoffs, feedback loops, and reporting.
• Analyze campaign performance, optimize conversion rates, and report on ROI – always looking for ways to push the boundaries of what’s possible.
• Stay ahead of emerging digital trends, platforms, and tools to drive growth in a traditional, technical industry.

The above description describes the primary functions of the role but is not an all-inclusive list of responsibilities.