Bita Tadayon

General Manager, Bluware
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Bita Tadayon has close to a decade of experience in building and managing enterprise software products. As a product leader, Bita has had direct involvement in building complex algorithms for solving large scale problems to manage multi-million-dollar technology product portfolios in pricing and revenue management, retail logistics, and marketplace logistics applications.

Prior to joining Bluware, Bita defined strategic direction and managed the execution of complex product portfolios in several reputable companies including Amazon, Instacart, and Sabre.

She has a Ph.D. in Industrial and Systems Engineering from the University of Florida, and a M.S. and B.S degrees in Industrial Engineering from the Sharif University of Technology in Iran.

CMG Value | Extreme Ownership

“Extreme Ownership matters most to me because success only happens when each of us takes full responsibility for what needs to be done. Titles and boundaries don’t define us—doing what’s right for the business and our customers does. It means asking, “What can I do differently?” instead of pointing fingers. When we all lead with that mindset, we achieve extraordinary results together.”